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MEDIAVERSE: The Rise of Decentralized Media explores the transformative impact of blockchain, tokenization, DAOs (Decentralized Autonomous Organizations), and AI-driven automation on the entertainment industry. Traditionally dominated by centralized entities—major studios, record labels, and corporate platforms—the industry now faces a paradigm shift as decentralization challenges longstanding financial, legal, and creative structures.
This book provides a practical, data-driven analysis of how emerging technologies are reshaping the business of entertainment from three critical standpoints: economic viability, legal frameworks, and industry governance. It examines how blockchain enables transparent financing and revenue distribution, how tokenized ownership models empower both creators and audiences, and how decentralized governance structures are redefining decision-making in film, music, gaming, and digital media.
The established foundations of the media industry are not just shifting; they are liquefying. Unbundling Entertainmentargues that we are navigating two simultaneous disruptions: the Unbundling of Distribution, which dismantled the 20th-century studio system, and the Unbundling of Creation, driven by the explosive rise of Generative AI.
Entertainment lawyer and former executive Giovanni A. Pedde delivers a rigorous, dual-lens analysis—combining commercial strategy with legal architecture—to map this chaotic new terrain. Far more than a chronicle of the streaming wars, this book dissects the eight structural shifts defining the decade ahead.
It explores the brutal economics of Consolidation—highlighting the stark choice between the Netflix "Unbundle" and the Paramount "Re-bundle"—and the shift from human to Algorithmic Gatekeepers. It unpacks the "Utility Trap" facing major Platforms, the "Inverted Studio" model of the Creator Economy, and the promise of Decentralization via Web3. Finally, it navigates the Legal minefields of the AI era, from the "Input Problem" to the fractured regulatory landscape.
For investors, executives, and storytellers, Unbundling Entertainment provides a vital framework. It is a strategic compass for a world where the era of the independent "Major" is over, and the battle for the future of the medium has just begun.